We take a simple, holistic approach to nutrition. Our vitality, performance and wellness are engrained in the foods we eat.

Goes where no normal protein bar would dare.

Simply, made with whole foods the body can digest easily. No whey protein to cause stomach upset. 

Getting stronger, fitter, smarter could not be easier at home, at the gym or anywhere else.

Our protein bars are smaller than your iPhone. When time is of the essence, fit them in your pocket or rucksack easily for real food fuel on-the-go.

Keep your macros clean and under control. 

Travel anywhere and support your physique, vitality and fitness lifestyle. 6g of fibre curves those cravings and keeps you feeling fuller for longer. 

Protein on its own doesn't drive performance. However, it doesn't hurt.

Every bar provides 15g of protein for muscle preparation and then recovery.  

A protein bar just for easy days, long days and every other kind of day.

Keep your body, gut and mind running smoothly with whole foods rich in plant nutrients, minerals and fibre. 

Strenuous gym sessions, working late and long days.

Just think, the unexpected happens, and you're forced to work late. Or you've just finished the most gruelling training session. No meals prepped. No real nutrition. No food that supports your fitness goals.

Solve problems and create solutions with 15g protein without gut distress, carbohydrates from real food, fats with a function and essential nutrients for vitality. Your body, like you, wants to recover and perform optimally, give it the foods it wants to support your goals.

Consumers will benefit not when they focus on protein but when they eat whole foods the body recognises. 

Our bars are made with a core of minimally processed ingredients: free-range egg whites, dates, almonds, cashews, pumpkin and flax seeds, for protein without gut distress, carbohydrates from food and fats with a function. 

We've reengineered the protein bar because we believe there's an epidemic failure within the industry. Protein, alone, mixed with man-made bulking agents and refined fats does not drive performance. We believe the gut is the body's engine room with 70% of the immune system located here. Therefore, we believe in feeding the gut first to drive performance, which means we do not focus solely on protein.  

We're thinking differently because we believe there's an epidemic failure within the protein bar industry.

The fundamental misunderstanding is that mixing whey protein with man-made bulking agents and refined fats will drive performance. These 'foods' are poorly metabolised causing bodily inflammation as the gut workers harder to detoxify the body.

Consumers will benefit when they focus on whole foods and essential nutrients the body recognises as sources of energy. 

How we thinking differently is understanding that the gut is the body's engine room with 70% of the immune system located here. Therefore, we believe in feeding the gut first to drive performance, which means we do not focus solely on protein. 

How we feed the gut first is by making our bars with whole foods the body recognises, we add 6 vitamins and 4 minerals to support your vitality and include no artificial bulking agents or refined fats the body can't properly digest - we just happen to provide 15g of protein in every bar.

 

We're thinking differently because we believe there's an epidemic failure within the protein bar industry.

Consumers will benefit not when they focus on protein alone, but when they eat whole foods and essential nutrients the body recognises. Our bars are made with a core of minimally processed ingredients: free-range egg whites, dates, almonds, cashews, pumpkin and flax seeds, for protein without gut distress, carbohydrates from food and fats with a function - we just happen to provide 15g of protein in every bar.

The fundamental misunderstanding is that protein alone will drive performance. We believe in thinking differently.

There's an epidemic failure within the protein bar industry. We believe in thinking differently.

Everything we do is designed to challenge the status quo. We believe in thinking differently. 

We believe there is an epidemic failure in the protein bar industry. We believe in thinking differently.

We've re-engineered the protein bar with whole foods and essential nutrients to feed the gut first

We've re-engineered the protein bar to benefit the gut

How we think differently is understanding that protein alone does not drive performance. The gut is the body's engine room with 70% of the immune system located here. Therefore, we believe in feeding the gut first to drive performance, which means we do not focus solely on protein.